Iitheyibhile zexesha lokutya zaseMelika zifumana lula kwaye zilula, ngoku kwanokutya kwasekuseni. I-Mills Jikelele ivakalise ukuba ezinye zezonka zabo ezinobuncwane kakhulu-i-Lucky Charms, i-Trix kunye ne-Reese's Puffs phakathi kwazo-ziya kulahlekelwa yintliziyo kunye nemibala ekupheleni kuka-2017. Ukutshintshwa kwezithako ezenziwe ngumzimba kuya kuba yizityalo kunye nezitshalo zemifuno ezifana ne-turmeric kunye ne-annatto.
"Kwii-General Mills Cereals, siye sahlaziya isondlo kunye nezithako kwizidalwa zethu zokutya ukwenzela ukuhlangabezana neemfuno neemfuno zabantu," kusho uJim Murphy, umongameli we-General Mills cereal division. "Siye saqhubeka siphulaphule abathengi abafuna ukubona izithako ezithe zaziwa kwaye ziqhelekileyo kwiileyibhile kwaye sizicebise thina ukususa izithintelo ezikhusela abantu abadala nabantwana ukuba banandiphe ukutya kwethu."
Njengamanje, ngaphezu kweepesenti ezingama-60 zeesinkwa zenkampani, kuquka iCinnamon Toast Crunch kunye neCheerios yasekuqaleni, sele sele ingenayo imibala engafanelekanga kunye neendvayi. I-Trix kunye ne-Reese's Puffs iya kuba ngowokuqala ukutshintshwa, kunye nabathengi bebona ibhokisi kunye neendlela zokupheka ezintsha kwiivenkile ebusika. Ngoxa i-Trix iya kutshintshela kwi-juices kunye neengongo ukuze ufumane imibala emibala yemvula, i-Reese's Puffs iya kuqhubeka isebenzisa izithako ezifanayo zendalo-ibhotela ye-peanut kunye ne-cocoa-ukuze ibukeke kunye nekhenkce. Inkampani ithi amaphesenti angama-90 awo okusanhlamvu aya kuba neentlobo zokufakelwa okokugqibela ngasekupheleni kuka-2016. Bonke abanye baya kulandela emva konyaka.
Imibala yeNdalo iyakwazi ukutshintsha ukujonga kwezinye iiCereals
Inkampani ithi kwibhokisi yeblogi kwiwebhusayithi yabo ukuba utshintsho lunokubangela ukuba izitshalo zibukeke "zihlukile."
"Sinomsebenzi onzima kanzima phambi kwethu kwaye siyazi ukuba ezinye iimveliso ziya kuba yingxaki njengoko silwela ukuxhasa intle, umgangatho, kwaye kumnandi kuzo zonke i-spoonful ye-cereal," kusho uKate Gallager, umqhubi wezolimo jikelele. "Iingqolowa eziqulethe i-marshmallows, njengeLucky Charms, zingathatha ixesha elide, kodwa sizibophezele ekufumaneni indlela yokugcina inambitheka ngokumnandi njengoko sisisebenzela ukukhupha i-flavour and colors from sources."
I-General Mills inikwe i-Nielsen ukuba iqhube uphando lwe-intanethi lwabathengi ukuze bafumane ukhetho lwabo lokukhetha ukutya. Abaphandi bafumanise ukuba "ama-49 ekhulwini amakhaya enza umgudu wokuphepha izithandabuzo kunye nemibala evela kwimveliso."
IiMidiya eziqhelekileyo zenze utshintsho ekuphenduleni ukukhethwa kwabathengi kude kube ngee-1930 xa ziqiniswa: i-cereal ne-B vithamini, iiVithamini D kunye neemaminerali. Ukususela ngoko baye bongeza okungenani iigremu ezisibhozo zee-grains ezipheleleyo ngokukhonza kuzo zonke zazo "i-Big G" zokutya kunye namazinga eeshukela ezancinciweyo kuwo onke amaqanda azo.
Iinkampani ezininzi zenza utshintsho olufanayo. Kwiinyanga ezimbalwa ezedlulileyo, uKraft Foods wachaza ukuba batshintsha iresiphi yeMacaroni kunye neCheese yayo yecwecwe, ukuphelisa imibala yokwenziwa kunye nokugcinwa kwemvelo ekuqaleni kowe-2016 kubathengi baseMerika, kwaye ekupheleni kuka-2016 kubathengi baseCanada, ethembisa ukuba entsha inguqu iya kujonga kwaye ifanise efanayo neyokuqala.
"Siphulaphula nje abathengi kwaye ezi zithako azikho abantu abazifunayo kwi-cereal yabo namhlanje," kusho uMurphy kwiposi yeblogi. "Kubathengi bethu, kwafikelela kwinqanaba elidlulileyo kwiminyaka emibini edlulileyo kunye nokujonga ukutya okulula. Ndikhumbule intlanganiso apho sonke sasibukele khona sathi, 'Senziwe nje ngalezi zinto, siya kwenza umgca wonke.'
> Imithombo:
> Ngokusekelwe kwingxelo ye-intanethi eyenziwa nguNielsen egameni leMigangatho yeMills kusukela ngo-8 / 18-9 / 8/14 phakathi kweesampula kazwelonke yezindlu ezingama-31,375 ze-Nielsen Homescan Panel.